PGL Brand Guidelines
Do not alter the PGL logo in any way. Do not animate, color, rotate, skew, apply effects, or otherwise distort the logo. Do not separate individual elements. Do not attempt to recreate the logo yourself, change the font, or alter the size or proportions.
The PGL logo should be used for three main purposes:
- As an introduction of the PGL brand on a communication
- To close a piece (i.e. back of datasheet or brochure)
- By third parties, under license only (partner communications, co-marketing, sponsorships, etc)
LOGO
The PGL logo is rendered in all black, or all white, depending on context. No other colors should be used.
GRAPHIC ELEMENTS
PGL materials use the characteristic “right arrow” graphic. This is often used as a container for the logo,
as well as for headlines or section headers.
• The logo resides in a blue right arrow
• Right arrows should be different sizes
• Proportionally, right arrows should be sized at 2/3 and/or 1/3 of the height of related right arrows.
See example:
COLORS
FONTS
Type is rendered in the Arial font family. Headlines and section headers with few words/no punctuation
may be done in ALL CAPS.
H1 Headline: Arial Black
H2 Headline: Arial Bold
Body Copy: Arial Regular
