OTB BOOTS CASE STUDY
PGL EMPOWERS OTB BOOTS’ LAUNCH WITH SCALABLE FULFILLMENT EXCELLENCE
In the competitive world of footwear brands, OTB Boots realized quickly that logistics can’t be an afterthought. OTB Boots partnered early with Perimeter Global Logistics, a woman-owned and Dallas-based leader in dependable, flexible, and capable supply chain solutions. From inbound imports from Cambodia to global outbound shipping, PGL powered the launch with cutting-edge technology, including WMS, Shopify, and EDI, delivering real-time inventory visibility and seamless customer service. The results? OTB Boots launched with precision and scaled from zero to 30–100+ e-commerce orders per day!
Ready to find a partner like PGL for your supply chain? Click here to connect with one of our supply chain experts today.
“What stood out about PGL was their commitment to partnership. They focused on finding mutual ways to support our brand, not just our freight. They consistently brought a make-it-happen mentality!” – Andy, OTB Boots
FULFILLMENT CHANNELS SUPPORTED:
- Direct-to-consumer (e-commerce)
- Domestic wholesale
- International wholesale
- Inbound logistics management
- Import coordination
- Outbound shipping, domestic and international
- Drayage coordination
- International freight from Cambodia
- Small parcel shipping programs
THE CHALLENGE
- Pre-Launch Gaps:
- As a startup brand, OTB Boots needed a complete fulfillment backbone, including warehousing, inventory management, and processes for direct-to-consumer and wholesale channels.
- Multiple-Channels:
- OTB’s e-commerce, domestic wholesale, and international wholesale required integrated solutions for inbound logistics, import coordination, outbound shipping, and drayage, all while ensuring scalability.
- Customer Service Integration:
- OTB Boots sought reliable fulfillment aligned with customer support to maintain brand reputation, avoiding disjointed operations.
- Risk of Rigid Partnerships:
- The brand needed a collaborative partner willing to customize processes, problem- solve proactively, and adapt to evolving business demands during launch and beyond. These all happen to be among many award-winning PGL specialties!
THE SOLUTION
- Early Partner Activation:
- PGL was proudly engaged throughout OTB’s planning phase, delivering tailored, end-to-end logistics programs with dedicated personnel and accountability.
- Comprehensive Implementation:
- PGL provided inbound management from Cambodia. We handled outbound domestic and international shipping, as well as small-parcel programs. PGL delivered technology integrations, including WMS for inventory visibility, EPS and Shopify for e-commerce efficiency, and EDI for seamless wholesale operations.
- Proactive Mitigation:
- PGL identified potential risks early, implemented security controls, adjusted workflows as volumes grew, and kept steady operational discipline. This serves as just another example of PGL’s dependable, flexible, and capable project solutions!
THE RESULTS
- Growth + Momentum:
- Post-launch, OTB Boots achieved steady volumes of 30-100+ e-commerce orders daily, 30-60 units per inbound cycle, and 3-5 wholesale orders per day, reflecting scalable efficiency and continued upward trajectory in sales and brand awareness.
- Expansion:
- By handling fulfillment intricacies, PGL freed OTB Boots’ team to prioritize selling and innovation, providing stability, confidence, and clarity.
- Trust & Partnership:
- The collaboration reinforced PGL as the ideal fit, with flexible adaptations and full operational readiness ahead of launch.
Ready to find a partner like PGL for your supply chain? Click here to connect with one of our supply chain experts today.
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